Siemens Enterprise Communications at the CeBIT 2012
After its successful return to the trade fair in 2011, Siemens Enterprise Communications was present at CeBIT 2012 with a bigger stand and a large number of sales and alliance partners.
Under the motto "Your easiest path to unified communications", this year's activities focused on efficient, secure and future-proof approaches to implementing solutions and services for business communication. This was visually illustrated in the 360° installation "A day in the life" where integrated and seamless business communication in the home office, on the road, and at the office desk was shown in the respective contexts and with the appropriate application scenarios.
The official theme of this year's CeBIT was "Managing Trust", and Siemens Enterprise Communications also reflected the many different dimensions to this topic. Firstly, through its comprehensive solution and services portfolio, where security and availability are integral components and guaranteed by tested procedures. And, because "Trust" also implies that solutions must have a forward-looking character, Siemens Enterprise Communications promotes this through its open, IP-based standards. These standards make it possible to integrate its solutions with the vast majority of business applications, incorporate social media platforms, fully utilize communication applications on all popular smartphone operating systems, and always provide the most up-to-date technology. Cloud services enable all this to be performed in an efficient and cost-effective way.
CeBIT 2012 was a resounding success for Siemens Enterprise Communications and its partners, and the stand attracted thousands of visitors. These visitors included prominent names from the world of politics, such as the German Chancellor, the President of Brazil, the German Vice-Chancellor, and the German Economics Minister, but also the CIOs and CFOs of numerous small to large enterprises and public institutions. All in all, around 150 guided
tours of the stand were arranged for visitors.
In accordance with its important presence in Brazil, the official partner of this year's CeBIT, Siemens Enterprise Communications also took an active part in the events dedicated to this country.
In addition to all the above, Siemens Enterprise Communications was able to spotlight its appropriately certified OpenStage phones in a joint presentation with the "Blue Angel" ecolabel on the topic of environmentally-friendly office products. Siemens Enterprise Communications also engaged in further activities in the areas of talent promotion (contract on joint training signed with Otto v. Guericke University in Magdeburg, participation in the CeBIT Job + Career Forum) and the advancement of women (participation in the BITKOM Fem@le Leadership Summit at the CeBIT Global Conference).