OpenScape Fusion Social Media Integration – Unified Communications

Socially-aware unified communications is all about leveraging the breadth and reach of social media as part of your UC strategy. For example, by integrating the OpenScape UC Desktop Application with Twitter, your employees can leverage twitter (and other microblogs such as LinkedIn) as another medium integrated into their UC experience within a common unified desktop, just like voice, IM, and video. They can send general tweets from the top of their OpenScape UC client and direct tweets to their contacts from the twitter icon next to their name. And, through UC desktop integration, sharing of persistent and real-time social media via blogs, corporate wikis and content-persistent chat groups can improve cycle time of team collaboration by integration of user presence within media streams.

But we take this a step further by enabling your employees to automate their UC presence status updates based upon on the context of their tweets. For example, OpenScape can monitor their twitter stream, pick up on the context of their tweet (e.g. “I am meeting with a client now”), and use that to change their presence status (e.g. to “in a meeting”) and their preferred device (to “mobile”). OpenScape UC Application can even automate routine tasks based on the context of tweets. For example, OpenScape can set up and launch a conference call based on the context of an employee’s tweets. For example, if an employee tweets "@john and @mary we need to have a conference call at 2pm” OpenScape will set up and automatically launch a conference call with these three users at 2pm.